Sporty performance, high-fashion and lifestyle – these features have made Willy Bogner GmbH & Co. KGaA one of the most successful premium labels in the world. In collaboration with Tradebyte, digital performance is now also set to be increased. To achieve this, Bogner utilises the TB.One solution, which enables brands to connect to and manage more than 80 online sales channels in over 15 countries. The first go-live has already taken place, Bogner is now on Zalando.de with its product range and will also expand into other countries in the framework of the partner programme.
“We see Bogner as a pioneer in the premium segment. They recognised the digital transformation of commerce very early on.” says Matthias Schulte, CEO at Tradebyte. “Many top labels are still struggling in the B2C segment but Bogner has come a long way since 2005 – also due to the experience from their mail-order business – and therefore we’re even happier that they’ve decided on Tradebyte!”
Alongside their own online shop and cooperation with Zalando, in the medium term, Bogner would like to operate around 10 sales channels in Europe in collaboration with Tradebyte. The PIM system included in the TB.One solution with its fully-integrated interfaces and tools, simplifies the enhancement of data significantly according to the requirements of the individual channels. The OMS (order management system) which is also integrated, ensures the alignment of stocks and provides a seamless interconnection of logistic processes. That means the Tradebyte solution is the right digital multi-channel centre for Bogner. For more visibility and contacts in the online channels. For more brand presence. For stronger performance.