“Einmal hin, alles drin.” – that’s how the retail chain real,- advertises its product range. From now on, that will also be true for the online shop. real,- has chosen Tradebyte TB.Market for the management of external and suppliers’ product ranges. Suppliers can now offer their product ranges easily via fast and standardised connections at real.de. In so doing, the retail chain has created an ideal online sales platform for external traders and is on the right organisational track for their planned product range expansion.
“Ein Log-in, alles drin.” could be the slogan of the hypermarket’s online shop in the future. This doesn’t just refer to the customers who profit from the planned expansion of the online selection, but also the suppliers connected to the shop. They will be able to place their goods in the online shop simply and quickly and administer them, thanks to Tradebyte TB.Market and TB.One. Philipp Blome, Head of real,- Multichannel, is convinced about the new software solution: “The topic of platforms, the fully automatic management of external product ranges, has an important, strategic position for our development in the online business.” The company is celebrating its 50-year jubilee this year and is continuing its consistent redevelopment. The multi-channel approach is an important part of this strategy. And with Tradebyte it has found the ideal partner for implementing this.
The Tradebyte TB.Market management tools make standardised and fast connections of suppliers to real.de possible. Via the PIM module, which is integrated in the software, external article data, article content, order processes and evaluations of the corresponding suppliers are controlled centrally and exported to the real,- online shop via an interface. For the hypermarket company this means a streamlining of transaction processes and great simplification for the article content management. “TB.Market is, at the moment, the only standardised software in Germany which offers such a scope of functions. We are very happy that real,- is now using the advantages of our SaaS solution,” explains Tradebyte Managing Director Matthias Schulte.
“Due to our multi-channel strategy and brand awareness, we can create a high level of attractiveness for the suppliers,” explains Philipp Blome. An attractiveness, which is translated into a simple and sustainable workflow with the help of the software solutions from Tradebyte. The suppliers themselves use the Tradebyte TB.One PIM and OMS system, which is seamlessly and automatically connected with TB.Market. In this way, supplier messages, returns and rescissions are processed in a standardised way. TB.Market and TB.One work in perfect harmony and therefore create process advantages for real,- and its suppliers. With around 300 stores, the real,- SB Warenhaus GmbH, which is part of the Metro group, ranks amongst the biggest retailers in Germany. Having such a comprehensive network of stores also has a positive effect on the online business: Supply and returns processes can be handled in a customer-friendly way in the bricks-and-mortar branches. The multi-channel approach of real,- also works thanks to Tradebyte – online and offline business is combined into a holistic shopping experience.
You can find the full press release here.
Digital Marketing Manager