Successful outdoor brand Kathmandu, which operates more than 150 shops worldwide, plans to increase global online sales with the help of Franconian company Tradebyte. Tradebyte, a developer of software solutions for the seamless connection of brands with marketplaces and retailers, enables the New Zealand-based outdoor retailer to connect with high potential German and European sales platforms. As a first step, the integration of the Kathmandu product range on Otto.de was implemented.
Kathmandu, the internationally operating outdoor brand from New Zealand, is setting up digital sales channels in Germany and Europe with the help of the TB.One SaaS solution. As a standardised interface, TB.One will enhance Kathmandu’s product content and export the product range to desired online sales channels.
„The online sales channel will be ever more critical for enabling Kathmandu’s strategy of becoming a more global brand. Kathmandu will continue to invest and improve in its e-commerce platform and build its international online capability. With Tradebyte we gained a strategic partner who supports us to achieve our full online potential. “, explains Melissa Warne, Online Business Manager at Kathmandu.
The Kathmandu product range was integrated on Otto.de, Germany‘s biggest online retailer for fashion and lifestyle products. A special challenge for this project was the time difference of 12 hours. In order to guarantee consistent integration support, special support hours and processes were arranged with Kathmandu.
“Kathmandu is our first customer from New Zealand and we are very proud of the cooperation.” Matthias Schulte, CEO of Tradebyte says. “With our TB.One software solution, Kathmandu can achieve their expansion goals very quickly and has complete control over the success of the products on every channel. Kathmandu can gain insights to new markets without any risk and adapt its product range step by step.”
You can find the full press release here.