So far, Great Britain has been the top e-commerce market in Europe. With around 127 billion euros, Brits have generated 30 percent of the European online B2C turnover thanks to a remarkably high per-capita turnover of more than 3,000 euros per year. Since 2011, Zalando has also had a UK branch with Zalando.co.uk. In order to provide easier access to the British market for German vendors, Zalando UK is now connected to Tradebyte’s platform portfolio. Religion Retail was the first fashion retailer to go live as a pilot vendor.
Zalando is Europe’s leading online vendor for fashion and is present in 15 European countries. The international Zalando shops register around 160 million visitors per month and are happy to have 18.4 million active customers overall. Zalando products range from brands known all over the world to local and fast fashion brands through to self-designed private labels for women, men and children. Zalando has more than 10,000 employees across Europe.
In terms of technology, Zalando is also one of the most innovative companies in commerce and places great importance on smooth and fast processes – even when this concerns the connection of more vendors to the individual Zalando marketplaces. To allow easier access to the British trading platform Zalando.co.uk for German vendors, the fashion company has connected to Tradebyte’s platform portfolio. Vendors of fashion products, who would like to make use of their growth opportunities on the British market, can now easily and transparently export their product data onto Zalando.co.uk via the Tradebyte interface. As a first pilot customer, the streetwear label Religion Retail has gone live on Zalando UK. Thanks to Tradebyte, cross-border e-commerce has become very clear, low-risk and easily controllable for manufacturers and traders.