As well as private sales promotions, BrandAlley operates a marketplace for selected brands and presents up-to-date collections and trends. The products range from fashion, sports, decoration to high-tech, electronic devices and accessories. A shop-in-shop system tailored to the fashion industry enables the brand-specific presentation of product ranges and product management through the manufacturer. The goods are sent directly via the manufacturer while customer service, as well as the coordination of returns is handled by BrandAlley. The online department store is active in France, Belgium and Luxembourg, and can look back on over 10 years of successful cooperation with more than 2000 top brands such as Desigual, Levi’s, Puma and Lacoste.

The number of brands could continue to rise in the coming years, as cooperation with Tradebyte makes a standardised connection of brands to BrandAlley a lot simpler. As a pilot partner, the fashion label GUESS has gone live, which manages more than 15 online sales channels via TB.One. The TB.One SaaS software is currently used by more than 500 manufacturers and vendors in the area of e-commerce – the passionate shoppers at BrandAlley can profit from even more brands and a greater variety of selection in the future.