brands

What’s the deal with the direct-to-consumer hype?
22/02/2021

Direct-to-consumer. A term that has been an important part of e-commerce for some time now. A real hype has arisen around the topic of DTC. But is the direct-to-consumer..

Bursting shopping carts and record sales: The Cyber Week 2020
08/12/2020

2020 was a big change for all of us and so far we probably haven’t really gotten used to the “new normal” yet. Neither in our private lives nor at work. The Corona crisis..

New Feature in TB.One – channel-specific article activation
08/04/2019

Focus on target groups when managing your assortment! You would like to offer only certain sizes on a channel to have a better control over your assortment or because the..

Puma leaps onto all channels – Tradebyte interview with PUMA
07/03/2019

Alexander Otto, Felix Jahn and Andreas Lotz PUMA – with a 4.6 billion Euro turnover in 2018 and 14,700 employees it is one of the biggest sports brands in the world...

German fashion brand Marc Aurel backs the platform industry
29/01/2019

From Gütersloh to the big wide world of the platform industry: With the help of TB.ONE, German fashion company Marc Aurel is taking the next step in its online business...

MUSTANG – A jeans label and brand experience platform
28/11/2018

MUSTANG was founded in Künzelsau in 1932 and is therefore a traditional German jeans label which modernised its offline and online presence in 2018. How did they manage..

Bogner collaborates with Tradebyte to expand digital sales channels
20/12/2017

Sporty performance, high-fashion and lifestyle – these features have made Willy Bogner GmbH & Co. KGaA one of the most successful premium labels in the world. In..