Puristic, timeless, functional – that’s the philosophy of the Japanese lifestyle store MUJI, which has decided on the cloud-based software solution TB.One for developing new e-commerce channels. With that, MUJI can now reach an even bigger group of design- and fashion-conscious people all over the world.
The abbreviation MUJI stands for “mujirushi ryohin” and means “No Brand Quality Goods”. With this mission, MUJI has convinced people all over the world for decades. MUJI owns more than 416 stores in 16 countries all over the world, which stand out because of their appearance with natural materials and clear forms. In the shops, the vendor presents more than 7000 articles from different categories. The products range from elegant furniture, practical household appliances to clothes, travel and bathing accessories, and toys. In Germany, the company currently has eight “lifestyle stores” in Düsseldorf, Munich, Cologne, Hamburg, Frankfurt am Main, Hanover and two in Berlin.
With Tradebyte TB.One, the brand now has the chance to further spread its philosophy of “design in the spirit of modesty” while conquering new markets and customers online. The first sales channel for MUJI is eBay.de. Go-live is planned for mid-November – others will follow at the beginning of 2016. In order to realise the connection, Tradebyte has already integrated MUJI‘s existing system landscape in the framework of individual processes and interfaces in connection with NTT Data. With the logistics partner Hermes and their AMOS system, smooth order processing is secured.
MUJI is the first Japanese customer for the SaaS company Tradebyte. Once connected to the Tradebyte ecosystem, MUJI can automatically and with little effort increase its turnover on marketplaces and platforms, and therefore reach more customers. With Japan, Tradebyte is now active in 16 countries all over the world and is looking forward to new markets and opportunities in the future.